Median salary (GROSS)
16.6M/mo
NET: 14.6M/mo(Mid-level)
| Level | Min | Median | Max | NET |
|---|---|---|---|---|
| Junior | 8.3M | 11.0M | 13.8M | 9.9M |
| Mid-level | 12.9M | 16.6M | 21.2M | 14.6M |
| Senior | 18.4M | 23.9M | 31.3M | 20.6M |
| Lead | 27.6M | 36.8M | 48.3M | 30.3M |
| Manager | 36.8M | 46M | 64.4M | 37.6M |
Currency: VND/month, GROSS (before tax and insurance). NET = take-home after tax, 0 dependents.
Hanoi is Vietnam's capital and administrative center, known for its ecosystem of large state-owned enterprises and FDI companies from Japan and South Korea. Cau Giay and Nam Tu Liem districts concentrate the most IT companies and major foreign offices, including FPT, Viettel, Samsung R&D Center, and global enterprises. Cost of living is 15-20% lower than HCMC: room rental 4-7 million VND/month, meals 40-80k VND. Top employers: Viettel, FPT Software, Harvey Nash, Samsung R&D, TMA Solutions, VCCorp. Hanoi suits those prioritizing stability, working at large-scale enterprises, and enjoying a more balanced pace of life.
Marketing has gone digital-first, with Performance Marketing and Growth Hacking commanding the highest salaries in the field. Hybrid is the norm, with less remote than engineering. Top skills in 2026: Meta Ads/Google Ads, Technical SEO, AI content tools, CRM automation (HubSpot, Klaviyo), and Marketing Analytics (GA4, Mixpanel). Career path: Executive → Specialist → Manager → Head of Marketing. The market splits between B2C (creative-led, lower pay) and B2B (data-driven, 20-30% higher). Growth and Performance Marketing roles are seeing the fastest salary growth.
What is the average Performance Marketing salary in Hanoi?
Based on 2026 data, Mid-level Performance Marketing median salary in Hanoi is 16.6M GROSS/month (14.6M NET/month after tax, 0 dependents). Other levels: Junior: 11.0M, Senior: 23.9M GROSS/month. Actual salary may vary by company and specific skills.
What skills should a Performance Marketing learn to earn more?
Specializing in Performance Marketing (Meta Ads, Google Ads) and learning Marketing Analytics (GA4, SQL) can boost salary 30-50% vs generalist marketing. Moving from B2C to B2B marketing also increases pay 20-30% at the same level.
How does the cost of living in Hanoi compare to Performance Marketing salaries?
Hanoi's cost of living is about 15-20% lower than HCMC: room rental 4-7M VND/month, meals 40-80k VND, transportation around 1-1.5M/month. A single person's basic expenses typically run 8-13M VND/month. With a NET salary of 14.6M/month, approximately 4.1M/month remains after basic expenses - livable but budgeting mindfully in Hanoi is advisable.